Case Studies

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Case Study #1

  • Background: Cricket is a National wireless carrier that is rapidly expanding into new markets.
  • Problem: Cricket was opening 37 Stores in Las Vegas and needed immediate Brand Awareness.
  • Solution: Media Nation Outdoor in each Trade Area for Launch
    • Opening Day of Store Launch: 30% better then historical openings
    • Optimized visibility of Crickets message based on location and unique product unavailable from standard media
    • Utilized a Targeted Bike Billboard and Human Directional Campaign
  • Next Steps: Cricket is a National wireless carrier that is rapidly expanding into new markets.

Case Study #2

  • Background: DR Horton, San Diego Home Builder
  • Problem: DR Horton had four communities with over 70 homes for sale in a very competitive environment.
  • Solution: Media Nation Outdoor developed a Unique program for a grand opening using HD’s and a unique Live Billboard product. Our research for the best times, placement and planning has resulted in DR Horton Selling 27 homes and received 26 applications in One day!
  • Next Steps: Media nation Outdoor to provide the campaign for all of California.

Case Study #3

  • Background: Verizon Wireless has thousands of stores across the country.
  • Problem: Increase “specific” store activations (Sales).
    • Key Elements: Corporate Professional Image, Increase Door Swings (sales)
  • Solution: Media Nation Outdoor has the ability to “target market” individual stores for improving sales. Verizon Marketing Dept able to change message in a day. Door Swings increase from 35% to 45%
  • Next Steps: Verizon increased Media Nation Outdoor from 1 store to 66 stores.

Case Study #4

  • Background: Fresh n Easy grocery stores are new in the U.S.
  • Problem: Brand awareness is low and their penetration does not allow for broadcast media.
    • Key Elements: “Green” Image, Increase sales in new store openings.
  • Solution: Media Nation Outdoor has the ability to “target market” individual stores for improving sales. Using “ Green” Bike Billboards to align with Clients Philosophies.
  • Next Steps: Next 100 store openings will include Media Nation Outdoor.

Case Study #5

  • Background: H&R Block has B sites and a very short “selling” season.
  • Problem: Increase awareness of store locations during tax crunch time.
  • Solution: Media Nation Outdoor targets trade areas to direct customers to pull in and make an appointment with time running out for their taxes. H&R Block had record appointments recorded.
  • Next Steps: Media Nation Outdoor to be engaged for non tax season sales opportunities.